Inothi lomhleli: Lena ingxenye yochungechunge oluhlaziya amathrendi amanje nawesikhathi esizayo emakethe yezimpawu zedijithali.Ingxenye elandelayo izohlaziya izitayela zesoftware.
Izimpawu zedijithali bezilokhu zinweba ngokushesha ukufinyelela kwazo cishe kuzo zonke izimakethe nendawo, ikakhulukazi ngaphakathi endlini.Manje, abathengisi abakhulu nabancane basebenzisa izimpawu zedijithali ngamanani amakhulu ukuze bakhangise, kuthuthukisa ukumaketha kuthuthukisa ulwazi lwamakhasimende, ngokusho kombiko we-Digital Signage Future Trends Report.Ithole ukuthi izingxenye ezimbili kwezintathu zabathengisi abahlolisisiwe bathe ukwenziwa kwebhrendi okuthuthukisiwe kuyinzuzo enkulu kakhulu yezimpawu zedijithali, okulandelwa ukuthuthukiswa kwenkonzo yamakhasimende ngamaphesenti angama-40.
Ngokwesibonelo, u-Nordiska Kompaniet, umdayisi wase-Stockholm, e-Sweden, wafaka izimpawu zedijithali ezinamabhande esikhumba ashukiwe phezulu futhi walengisa odongeni ukuze enze inkohliso yokuthi isibonisi sasilenga ibhendi.Lokhu kusize izibonisi zihlangane nesithombe somkhiqizo esiphuphile nesisezingeni eliphezulu somthengisi.
Ngokweleveli evamile, isikhala sezimpawu zedijithali zasendlini sibona izibonisi ezingcono zokuthuthukisa ukumaketha, namathuluzi okuhlanganyela angcono ukuze kuthuthukiswe ukuzizwisa kwekhasimende.
Izibonisi ezingcono
Umkhuba owodwa omkhulu ukuqhela ezibukweni ze-LCD uye ekubonisweni kwe-LED okuthuthuke kakhulu, ngokusho kuka-Barry Pearmen, umphathi wezokuthengisa, i-Watchfire.U-Pearman uphikisane ngokuthi ukwehla kwezindleko zezibonisi ze-LED kusiza ukushayela lo mkhuba.
Ama-LED awagcini nje ngokuvame ukwanda, futhi athuthuka kakhulu.
"I-LED isinesikhathi eside ikhona, silokhu siphusha izindawo eziqinile neziqinile, sisondeza ama-LED ngokusondelana," kusho uBrian Huber, umphathi weqembu labadali, i-Watchfire, engxoxweni."Sezadlula izinsuku zalolo phawu lwesibani esikhulu esibonisa izinhlamvu eziyi-8 kuphela ngesikhathi."
Omunye umkhuba omkhulu ukusunduza ekubukweni okuqondile kwe-LED ukuze udale okuhlangenwe nakho okugxile kakhulu nokumangalisayo, ngokusho kukaKevin Christopherson, umqondisi wezokumaketha kwemikhiqizo, i-NEC Display Solutions.
"Amaphaneli e-LED e-Direct view enziwa ngendlela oyifisayo kakhulu futhi angakha okuhlangenwe nakho okuzungeza izethameli noma akhe izindawo zokugxila ezikhangayo ngokwezakhiwo," kusho uChristopherson ekungeneni kwakhe kombiko we-2018 Digital Signage Future Trends Report "Ngezinketho zokuphakama kwe-pixel zanoma yini kusukela ekubukeni eduze kuya ukubuka kude kwezindawo ezinkulu, abanikazi bangasebenzisa i-dvLED ukuze banikeze okuhlangenwe nakho okuhluke ngokuphelele nokukhumbulekayo.”
Amathuluzi angcono okuzibandakanya
Ukuba nesibonisi esigqamile akwanele ukuletha umuzwa ongcono wasendlini.Yingakho abathengisi bezimpawu zedijithali benikela ngezinhlelo zezibalo ezithuthuke kakhulu ukuze bathole imininingwane ebalulekile kumakhasimende, ukuze bakwazi ukuwasebenzisa kangcono.
U-Matthias Woggon, oyi-CEO, eyefactive, uveze ekubhaleni kwakhe ku-Digital Signage Future Trends Report ukuthi abathengisi basebenzisa izinzwa eziseduze namakhamera okubona ubuso ukuze bakhombe ulwazi olubalulekile mayelana nekhasimende, njengokuthi babheke umkhiqizo noma isibonisi.
“Ama-algorithms esimanje akwazi ngisho nokubona imingcele efana neminyaka, ubulili kanye nesimo sengqondo ngokuhlaziya isimo sobuso ezithombeni zekhamera.Ukwengeza, izikrini zokuthinta zingakala ukuthintwa kokuqukethwe okuthile futhi zingahlola ukusebenza ngqo kwemikhankaso yokukhangisa kanye nembuyiselo yokutshalwa kwezimali,” kusho u-Woggan."Inhlanganisela yokuqashelwa kobuso nobuchwepheshe bokuthinta ivumela ukukala ukuthi bangaki abantu abasabela kulokho okuqukethwe futhi kusiza ukudalwa kwemikhankaso eqondisiwe kanye nokwenza kahle okuqhubekayo."
Izimpawu zedijithali nazo ziletha ukuzizwisa kwe-omnichannel okusebenzisanayo ukuze kuhlanganyele namakhasimende.U-Ian Crosby, iphini likamongameli wezokuthengisa nokumaketha we-Zytronic, wabhala entumeni yakhe ye-Digital Signage Future Trends Report mayelana no-Ebekek, umthengisi wemikhiqizo kamama nengane eTurkey.I-Ebekek isebenzisa izimpawu zedijithali ezisebenzayo ukuhlanganisa i-ecommerce kanye nokuthengiswa okusizwayo.Amakhasimende angaphequlula lonke uhla lwemikhiqizo futhi athenge ngokuzimela noma acele usizo kumsizi wezentengiso.
Inhlolovo yombiko we-Digital Signage Future Trends 2018 iqinisekise le threndi yokwandisa ukuzizwisa okusebenzisanayo.Amaphesenti angu-50 abathengisi bathi bathole izikrini zokuthinta ziwusizo kakhulu kuzimpawu zedijithali.
Ukuthambekela okukhulu kuzo zonke lezi zibonelo, ukuqhubekela phambili kwemithombo yezindaba esabelayo, ngokusho kwebhulogi ye-2019 Digital Signage Future Trends Report ka-Geoffrey Platt, umqondisi we-RealMotion.
“Lobu buchwepheshe obusebenzayo obusafufusa bonke budinga into eyodwa efanayo.Ikhono lokudala, ukuhlaziya nokusabela emhlabeni odinga izixazululo ezisekelwe ngesikhathi sangempela,” kusho uPlatt.
Sibhekephi?
Esikhaleni esisendlini, izimpawu zedijithali ziba nkulu kokubili ngokuya ngezibonisi ezinkudlwana, ezinkulu ezinesofthiwe emisha nezincane, njengoba izitolo zikaMama ne-Pop zisebenzisa izibonisi ezilula ngezinombolo ezinkulu.
UChristopherson uthe abasebenzisi bokugcina bezimpawu zedijithali nabathengisi bebelokhu bethuthukisa izixazululo ezakha izethameli ezibandakanyekayo.Isinyathelo esikhulu esilandelayo yilapho zonke izingcezu sezisebenza, futhi siqala ukubona ukuthunyelwa okunamandla ngempela kugcwala emakethe yezinkampani ezinkulu nezincane.
"Isinyathelo esilandelayo ukubeka ucezu lwe-analytics endaweni," kusho uChristopherson."Uma igagasi lokuqala lala maphrojekthi esistimu ephelele seliqediwe, ungalindela ukuthi lo mkhuba uqale njengomlilo wequbula njengoba abanikazi bebona inani elengeziwe elihlinzekayo."
Isithombe nge-Istock.com.
Isikhathi sokuthumela: Aug-02-2019