Bayanan Edita: Wannan wani bangare ne na jerin jerin nazarin halin yanzu da na gaba a cikin kasuwar sa hannun dijital.Bangare na gaba zai yi nazarin yanayin software.
Alamar dijital tana faɗaɗa saurin isarsa a kusan kowace kasuwa da yanki, musamman a cikin gida.Yanzu, duka manyan da ƙananan dillalai suna amfani da siginar dijital a cikin lambobi masu yawa don tallata, haɓaka alamar haɓaka ƙwarewar abokin ciniki, bisa ga Digital Signage Future Trends Report.An gano cewa kashi biyu bisa uku na dillalan da aka bincika sun ce ingantacciyar alamar ita ce mafi girman fa'idar sa hannun dijital, sannan ingantattun sabis na abokan ciniki da kashi 40 cikin ɗari.
Nordiska Kompaniet, wani dillali ne a Stockholm, Sweden, alal misali, ya tura alamar dijital tare da faren fata a saman saman kuma ya rataye su a bango don haifar da tunanin cewa nunin yana rataye da makada.Wannan ya taimaka wa nunin su haɗa kai tare da cikakken mai siyar da natsuwa da siffa mai daraja.
A matakin gabaɗaya, sararin alamar dijital na cikin gida yana ganin mafi kyawun nuni don haɓaka alamar alama, da mafi kyawun kayan aikin haɗin gwiwa don haɓaka ƙwarewar abokin ciniki.
Mafi kyawun nuni
Ɗaya daga cikin manyan al'amuran shine ƙaura daga nunin LCD zuwa ƙarin ci gaba na nunin LED, a cewar Barry Pearmen, manajan cikin tallace-tallace, Watchfire.Pearman yayi jayayya cewa rage farashin nunin LED yana taimakawa wajen fitar da wannan yanayin.
LEDs ba kawai suna samun gama gari ba, suna kuma ƙara haɓaka.
"LED ya kasance a kusa na ɗan lokaci kaɗan, muna ci gaba da turawa da matsa lamba, muna samun LEDS kusa da kusa," in ji Brian Huber, manajan ƙungiyar, Watchfire, a cikin wata hira."Kwanaki sun shuɗe na wannan ƙaton alamar fitila mai nuna haruffa 8 kawai a lokaci ɗaya."
Wani babban yanayin shine turawa zuwa nunin nunin LED kai tsaye don ƙirƙirar ƙarin abubuwan ban sha'awa da ban sha'awa, a cewar Kevin Christopherson, darektan tallan samfuran, NEC Nuni Solutions.
"Filayen LED na ra'ayi kai tsaye ana iya daidaita su kuma suna iya ƙirƙirar abubuwan da ke kewaye da masu sauraro ko ƙirƙirar wuraren mayar da hankali na gine-gine," in ji Christopherson a cikin shigarwar sa don Rahoton 2018 Digital Signage Future Trends Report "Tare da zaɓin pixel don kowane abu daga kallon kusa zuwa sama kallo mai nisa don manyan wurare, masu su na iya amfani da dvLED don samar da cikakkiyar gogewa ta musamman da abin tunawa. "
Ingantattun kayan aikin haɗin gwiwa
Samun nuni mai haske kawai bai isa ba don isar da ingantattun gogewa na cikin gida.Wannan shine dalilin da ya sa masu siyar da alamar dijital ke ba da ƙarin tsarin nazari na ci gaba don samun mahimman bayanai game da abokan ciniki, ta yadda za su fi dacewa da su.
Matthias Woggon, Shugaba, mai kula da ido, ya nuna a cikin shigarwar sa na Digital Signage Future Trends Report cewa dillalai suna amfani da na'urori masu auna kusanci da kyamarorin fuska don gano mahimman bayanai game da abokin ciniki, kamar ko suna kallon samfur ko nuni.
"Algorithms na zamani har ma suna iya gano sigogi kamar shekaru, jima'i da yanayi ta hanyar nazarin yanayin fuska akan faifan kyamara.Bugu da ƙari, allon taɓawa na iya auna taɓawa akan takamaiman abun ciki kuma zai iya tantance ainihin aikin yaƙin neman zaɓe da kuma dawowa kan saka hannun jari, ”in ji Woggan."Haɗin fahimtar fuska da fasahar taɓawa yana ba da damar auna yadda mutane da yawa ke amsawa ga abin da ke ciki da sauƙaƙe ƙirƙirar kamfen da aka yi niyya da ci gaba da haɓakawa."
Alamar dijital kuma tana isar da ƙwarewar sadarwa ta omnichannel don yin hulɗa tare da abokan ciniki.Ian Crosby, mataimakin shugaban tallace-tallace da tallace-tallace na Zytronic, ya rubuta a cikin shigarwar sa na Digital Signage Future Trends Report game da Ebekek, mai sayar da kayayyaki na uwa da jariri a Turkiyya.Ebekek yana amfani da alamar dijital mai ma'amala don haɗa kasuwancin e-commerce da tallace-tallace da aka taimaka.Abokan ciniki za su iya yin lilo cikin kewayon samfura duka kuma su yi siyayya da kan kansu ko kuma neman taimako daga mataimakiyar tallace-tallace.
Binciken na Digital Signage Future Trends 2018 rahoton ya tabbatar da wannan yanayin haɓaka abubuwan haɗin gwiwa.Kashi 50 cikin 100 na dillalai sun ce sun sami allon taɓawa da amfani sosai ga alamar dijital.
Babban yanayin da ya fi girma tare da duk waɗannan misalan, shine turawa zuwa ƙarin kafofin watsa labarai masu amsawa, bisa ga rahoton Rahoton Sa hannun Dijital na gaba na 2019 na Geoffrey Platt, darektan RealMotion.
“Wadannan fasahohin mu'amala masu tasowa duk suna buƙatar abu guda ɗaya.Ikon ƙirƙira, nazari da amsawa a cikin duniyar da ke buƙatar mafita na tushen lokaci, ”in ji Platt.
Ina muka dosa?
A cikin sararin samaniya, alamar dijital tana samun girma duka biyu cikin sharuddan girma, manyan nuni tare da sabbin kayan aikin software da ƙarami, kamar yadda shagunan Mama da Pop ke tura nuni masu sauƙi a cikin manyan lambobi.
Christopherson yayi jayayya cewa masu amfani da ƙarshen sa hannu na dijital da dillalai suna haɓaka mafita waɗanda ke haifar da masu sauraro.Babban mataki na gaba shine lokacin da dukkan sassan suka faɗo cikin wuri, kuma mun fara ganin gaske na tura kayan aiki suna mamaye kasuwa ga manyan kamfanoni da ƙananan kamfanoni.
"Mataki na gaba shine sanya yanki na nazari a wurin," in ji Christopherson."Da zarar guguwar farko na waɗannan ayyukan cikakken tsarin sun cika, za ku iya tsammanin wannan aikin zai tashi kamar wutar daji yayin da masu mallakar ke ganin ƙarin ƙimar da take bayarwa."
Hoto ta hanyar Istock.com.
Lokacin aikawa: Agusta-02-2019