Editor's note: Qhov no yog ib feem ntawm kev tshuaj xyuas cov kev hloov pauv tam sim no thiab yav tom ntej hauv kev lag luam digital signage.Ib feem tom ntej no yuav txheeb xyuas software tiam sis.
Digital signage tau nthuav dav nws mus txog ze li ntawm txhua lub khw thiab cheeb tsam, tshwj xeeb hauv tsev.Tam sim no, ob lub khw muag khoom loj thiab me tau siv cov cim digital ntau dua los tshaj tawm, txhawb kev tsim khoom lag luam txhim kho cov neeg siv khoom, raws li Digital Signage Future Trends Report.Nws pom tias ob feem peb ntawm cov khw muag khoom tau soj ntsuam tau hais tias kev txhim kho cov khoom lag luam yog qhov txiaj ntsig zoo tshaj plaws ntawm kev kos npe digital, tom qab los ntawm kev txhim kho cov neeg siv khoom los ntawm 40 feem pua.
Nordiska Kompaniet, ib lub khw muag khoom hauv Stockholm, Sweden, piv txwv li, tau siv digital signage nrog tanned tawv bands nyob ib ncig ntawm lub sab saum toj thiab dai rau ntawm phab ntsa los tsim lub illusion tias cov zaub tau dai los ntawm lub band.Qhov no tau pab cov lus qhia ua ke nrog tus neeg muag khoom lub ntsej muag tag nrho thiab qib siab hom duab.
Nyob rau theem dav dav, qhov chaw hauv tsev digital signage tau pom cov lus qhia zoo dua los txhim kho cov khoom lag luam, thiab cov cuab yeej kev koom tes zoo dua los txhim kho cov neeg siv khoom.
Cov duab zoo dua
Ib qho kev sib txawv loj yog kev txav mus deb ntawm LCD cov lus qhia mus rau ntau qhov kev tshaj tawm LED, raws li Barry Pearmen, tus thawj coj hauv kev muag khoom, Watchfire.Pearman tau sib cav hais tias tus nqi qis ntawm LED cov lus qhia yog pab tsav qhov sib txawv.
LEDs tsis yog tsuas yog tau txais ntau dua, lawv kuj tau ua ntau dua.
"LED tau nyob ib puag ncig ib ntus, peb txuas ntxiv thawb qhov nruj dua thiab nruj dua, tau txais LEDS nyob ze thiab ze dua ua ke," Brian Huber, tus thawj coj pab pawg muaj tswv yim, Watchfire, tau hais hauv kev xam phaj."Pom yog hnub ntawm lub teeb pom kev loj heev uas pom tsuas yog 8 tus cim ib zaug."
Lwm qhov kev sib tw loj yog kev thawb mus rau qhov ncaj qha-saib LED cov lus los tsim cov kev paub zoo tshaj plaws thiab txaus ntshai, raws li Kevin Christopherson, tus thawj coj ntawm kev lag luam khoom lag luam, NEC Display Solutions.
Christopherson tau hais hauv nws qhov kev nkag rau 2018 Digital Signage Future Trends Report "Nrog pixel suab xaiv rau txhua yam los ntawm kev saib ze rau. Kev pom nyob deb rau qhov chaw loj dua, cov tswv siv tau dvLED los muab kev paub tshwj xeeb thiab nco tau zoo. "
Cov cuab yeej kev sib koom tes zoo dua
Tsuas yog muaj cov duab ci ntsa iab tsis txaus los xa cov kev paub hauv tsev zoo dua.Tias yog vim li cas cov neeg muag khoom digital signage tau muab ntau dua thiab ntau dua kev tshuaj ntsuam xyuas kom tau txais kev nkag siab tseem ceeb rau cov neeg siv khoom, yog li lawv tuaj yeem koom nrog lawv zoo dua.
Matthias Woggon, CEO, eyefactive, taw qhia hauv nws qhov kev nkag rau Digital Signage Future Trends Report tias cov neeg muag khoom siv cov sensors sib thooj thiab lub ntsej muag lees paub lub koob yees duab txhawm rau txheeb xyuas cov ntaub ntawv tseem ceeb ntawm tus neeg siv khoom, xws li seb lawv tab tom saib cov khoom lossis cov duab.
"Cov algorithms niaj hnub tseem tuaj yeem txheeb xyuas qhov tsis xws li hnub nyoog, poj niam txiv neej thiab lub siab xav los ntawm kev tshuaj xyuas lub ntsej muag ntawm lub koob yees duab duab.Tsis tas li ntawd, touchscreens tuaj yeem ntsuas qhov kov ntawm cov ntsiab lus tshwj xeeb thiab tuaj yeem ntsuas qhov ua tau zoo ntawm kev tshaj tawm kev tshaj tawm thiab rov qab los ntawm kev nqis peev, "Woggan tau hais."Kev sib xyaw ua ke ntawm kev paub lub ntsej muag thiab kev siv thev naus laus zis tso cai rau ntsuas seb muaj pes tsawg tus neeg hnov mob rau cov ntsiab lus twg thiab pab txhawb kev tsim cov phiaj xwm phiaj xwm thiab kev ua kom zoo dua qub."
Digital signage tseem xa cov kev sib tham omnichannel kev paub los koom nrog cov neeg siv khoom.Ian Crosby, tus lwm thawj ntawm kev muag khoom thiab kev lag luam rau Zytronic, tau sau rau hauv nws qhov nkag rau Digital Signage Future Trends Report txog Ebekek, leej niam thiab tus me nyuam cov khoom muag hauv Turkey.Ebekek yog siv kev sib tham sib digital signage los koom ua ke ecommerce thiab pab muag.Cov neeg siv khoom tuaj yeem tshawb xyuas tag nrho cov khoom lag luam thiab ua kev yuav khoom ntawm nws tus kheej lossis nug tus neeg muag khoom kom pab.
Daim ntawv ntsuam xyuas rau Digital Signage Future Trends 2018 tsab ntawv ceeb toom tau lees paub qhov sib txawv ntawm kev sib tham sib tham.50 feem pua ntawm cov khw muag khoom tau hais tias lawv pom touchscreens muaj txiaj ntsig zoo rau digital signage.
Tag nrho cov qauv loj dua nrog tag nrho cov piv txwv no, yog kev thawb rau kev tawm tsam ntau dua, raws li 2019 Digital Signage Future Trends Report blog los ntawm Geoffrey Platt, tus thawj coj ntawm RealMotion
"Cov txheej txheem sib tham sib tawm tswv yim no txhua tus xav tau ib lub ntsiab lus.Lub peev xwm los tsim, txheeb xyuas thiab hnov mob hauv lub ntiaj teb uas xav tau cov kev daws teeb meem tiag tiag, "Platt hais.
Peb mus qhov twg?
Nyob rau hauv qhov chaw sab hauv tsev, digital signage tau txais ob qho tib si loj dua nyob rau hauv cov nqe lus ntawm qhov loj dua, cov lus qhia loj dua nrog cov software tshiab thiab me dua, raws li Mom thiab Pop khw muag khoom siv cov lus qhia yooj yim dua hauv cov lej loj.
Christopherson tau sib cav tias cov neeg siv digital signage kawg thiab cov neeg muag khoom tau tsim cov kev daws teeb meem uas tsim cov neeg tuaj koom.Cov kauj ruam loj tom ntej no yog thaum tag nrho cov khoom poob rau hauv qhov chaw, thiab peb pib pom tiag tiag dynamic deployments dej nyab rau hauv kev ua lag luam rau ob lub tuam txhab loj thiab me.
Christopherson tau hais tias "Cov kauj ruam tom ntej yog muab qhov kev tshuaj ntsuam xyuas hauv qhov chaw," Christopherson hais."Thaum thawj nthwv dej ntawm cov phiaj xwm tag nrho ua tiav, koj tuaj yeem cia siab tias qhov kev coj ua no yuav tawm mus zoo li hluav taws kub hnyiab vim cov tswv pom tus nqi ntxiv uas nws muab."
Duab ntawm Istock.com.
Post lub sij hawm: Aug-02-2019