Pakati penzvimbo dzese dzekunze dzekushambadzira, kuita kwemasupamaketi panguva yedenda kunoshamisa.Mushure mezvose, muna 2020 uye kutanga kwa2021, kune nzvimbo shoma dzasara dzevatengi kubva kumativi ese enyika kuti vaende kunotenga nguva dzose, uye supermarket ndeimwe yenzvimbo shoma dzasara.Zvisingashamisi, masupamaketi avewo nzvimbo dzakakurumbira dzevashambadzi kuti vabatane nevateereri vavo.Mushure mezvose, vanhu vazhinji vanogara pamba, uye vashambadziri vane mikana mishoma yekusvika kune vateereri kune dzimwe nzvimbo.
Asi masupamaketi haana kuchinjwa.Kunyangwe kutengeswa kwezvitoro kwakakwira zvakanyanya, sekutaura kweMcKinsey & Company, kuwanda kwevanhu kuenda kuchitoro kunotenga kwadzikira, uye huwandu hwezvitoro zvinotengeswa hwadzikira.Pakazere, izvi zvinoreva kuti mhando dzine mikana mishoma yekusvika kune vatengi vanoda kugamuchira ruzivo muzvitoro zvikuru.
Ita mhedzisiro neinenge ubiquitous digitalization
Pamusoro pezviratidziro zvedhijitari zvakajairwa, masupamaketi anogona zvakare kuisa madhijitari skrini pamagumo esherufu kana kumucheto kwesherufu kuunza inozorodza uye ine simba ruzivo kune vatengi vari kusarudza zvinhu.
Mamwe marudzi ezviratidziro zvinokwezva zvishoma nezvishoma.Walgreens, chitoro chemishonga, chatanga kuunza mafiriza anotsiva magonhi egirazi akajeka nemadhijitari.Aya masikirini anogona kutamba zviziviso zvakagadzirirwa vateereri vari pedyo, kuratidza mameseji akakosha anokoka vatengesi kuti vaite zviito chaizvo (sekutevera chitoro pasocial media), kana kushandura otomatiki zvinhu kunze-kwe-stock kuita grey, zvichingodaro.
Ehe, masupamaketi haagone kudhijita ese midhiya ine chekuita nekutengesa.Kushambadza pamabhandi ekutakura otomatiki pamakaunda ekubhadharisa, kushambadza pamabatiro engoro dzekutengesa, kushambadza kwemhando pamakaunda ekubhadhara, uye dzimwe nzira dzakafanana dzekushambadza hazvigoneke kuiswa padigital.Asi kana iwe uchida kunyatso shandura inventory kuita mari, saka iwe unofanirwa kusarudza kuratidzwa kwedhijitari zvakanyanya sezvinobvira, zvichiwedzerwa ne static advertising, kuitira kuti uwane kusimudzira mhedzisiro.Zvitoro zvinofanirwawo kushandisa eventory nekutengesa manejimendi maturusi kubata zvinhu zvese zvakabatana
Nguva yekutumira: Jul-29-2021