Isizukulwana esitsha seempawu zedijithali sisebenzisana ngakumbi kwaye siyayazi indlela yokujonga amagama kunye nemibala.Izisombululo zeempawu zedijithali zemveli zaqala ukuthandwa ngenxa yokuba zinokutshintsha umxholo kwimiboniso emininzi ngaphakathi naliphi na ixesha elichaziweyo, ukuvumela ulawulo olukude okanye oluphakathi, kunye nokugcina ixesha, izixhobo kunye neendleko.Kwiminyaka yakutshanje, itekhnoloji entsha yandise kakhulu uluhlu lwezicelo zeenkqubo zeempawu zedijithali zemveli, kwaye zibonelele ngezibonelelo ezitsha zokukhuphisana ngamanqaku okuthengisa, iimyuziyam, iihotele okanye iindawo zokutyela.Namhlanje, ugxininiso lophuhliso lweempawu zedijithali luye lwatshintshela ngokukhawuleza kumxholo osebenzisanayo, oye waba sesona sihloko sishushu kwimarike, kwaye iindlela ezininzi ezibalulekileyo ziye zaqulunqa ngokuthe ngcembe ukunceda ishishini ukuhlangabezana nomjikelo olandelayo wamathuba amatsha ophuhliso lweempawu zedijithali.
01.Iingxaki ezininzi ezijongene nokuqondwa zinokusonjululwa
Ingxaki enkulu yexesha elide ejongene neentengiso zangaphandle ibisoloko iyindawo engacacanga ngokubhekiselele kwintengiso yokulandelela ukusebenza kakuhle.Abacwangcisi beMedia badla ngokuyibiza ngokuba yi-CPM, ebhekiselele kwindleko kwiwaka ngalinye labantu abadibana nentengiso, kodwa olu luqikelelo olugwenxa.Ukongeza kwinto yokuba intengiso ye-intanethi ihlawula ngokucofa, ngakumbi xa kuziwa kumxholo wedijithali, abantu abasakwazi ukulinganisa ngokuchanekileyo ukusebenza kweendaba zentengiso.
Itekhnoloji entsha iya kusebenza: ii-sensor zokusondela kunye neekhamera ezinobuchule bokubonwa kobuso zinokulinganisa ngokuchanekileyo ukuba umntu ungaphakathi koluhlu olusebenzayo, kwaye nokuba abone ukuba abaphulaphuli ekujoliswe kubo bayajonga okanye bajonge imidiya ekujoliswe kuyo.Ii-algorithms zoomatshini zanamhlanje ziyakwazi ukubona ngokuchanekileyo iiparamitha eziphambili ezinje ngobudala, isini, kunye neemvakalelo ngokuhlalutya inkangeleko yobuso kwilensi yekhamera.Ukongezelela, isikrini sokuthinta esithintekayo sinokucofa ukulinganisa umxholo othile kunye nokuvavanya ngokuchanekileyo ukuphumelela kweekhampasi zentengiso kunye nokubuyela kutyalo-mali.Ukudibanisa ukuqaphela ubuso kunye neteknoloji yokuchukumisa inokulinganisa ukuba bangaphi abaphulaphuli abajoliswe kuyo abaphendula kumxholo, kwaye bancede ukuqhubela phambili ukudala ukuthengisa okujoliswe kuyo kunye nemisebenzi yokukhuthaza, kunye nomsebenzi oqhubekayo wokuphucula.
02.Isikrini esichukumisayo sigcina ivenkile ivaliwe
Ukusukela ekufikeni kwe-Apple iPhone, itekhnoloji ye-touch multi-touch ikhulile, kwaye itekhnoloji ye-sensor yokuchukumisa yeefomathi ezinkulu zokubonisa iqhubele phambili ngokutsiba kunye nemida kwiminyaka yakutshanje.Ngelo xesha, ixabiso leendleko liye lancitshiswa, ngoko lisetyenziswa ngokubanzi kwiimpawu zedijithali kunye nemimandla yobuchwephesha.Ngokukodwa malunga nonxibelelwano lwabathengi.Ngokubona izijekulo, usetyenziso olusebenzisanayo lunokwenziwa ngokuqondayo.Le teknoloji ngoku inyusa ngokukhawuleza uluhlu lwezicelo zokubonisa kwiindawo zoluntu;ingakumbi kwintengiso, inqaku-of-yentengiso imveliso ukubonisa kunye nothethwano abathengi interactive izisombululo self-service, ingakumbi Ngokuphawulekayo.Ivenkile ivaliwe, kwaye iifestile zeevenkile ezisebenzisanayo kunye neeshelufu ezibonakalayo zinokubonisa iimveliso kunye nezimbo, ngoko ungakhetha.
03.Izicelo ezisebenzisanayo mazibekwe phantsi?
Nangona ubukho be-interactive multi-touch hardware iqhubeka ikhula, xa kuthelekiswa nemeko yee-smartphones kunye neetafile kwintsimi ye-B2C, kusekho ukusilela kwesoftware yescreen kunye nabaphuhlisi besoftware kwintsimi yeB2B.Ke ngoko, kude kube ngoku, isoftware yescreen sobuchule isaphuhliswa ngokuzimeleyo ngokwemfuno, kwaye ihlala ifuna umgudu omkhulu, ixesha kunye nezibonelelo zemali;abavelisi kunye nabasasazi ngokwemvelo bajongene nobunzima kwinkqubo yokuthengisa iziboniso, ngakumbi xa kuziwa kwi-hardware yexabiso eliphantsi.Ukuthelekiswa kweendleko kunye neendleko zophuhliso lwesoftware yesiko yinto engenakwenzeka.Ukuze izikrini ezithintekayo zifezekise impumelelo enkulu kwi-B2B kwixesha elizayo, izixhobo zophuhliso lwesoftware ezisemgangathweni kunye neeplatifomu zokusabalalisa aziyi kuphepheka ukuqinisekisa ukuba ziyakwazi ukuthandwa kakhulu, kwaye iteknoloji yesikrini sokuthintela iya kuphuculwa kwinqanaba elitsha.
04.Into ukuqondwa ukufumana iimveliso evenkileni
Enye indlela enkulu yangoku yeempawu zedijithali kwimarike yokuthengisa: ukuchongwa kwemveliso esebenzayo, ukuvumela abathengi ukuba bahlolisise ngokukhululekile nayiphi na imveliso;ke, ulwazi oluhambelanayo luya kucutshungulwa kwaye luboniswe kwiscreen okanye isixhobo esiphathwayo somsebenzisi kwifomu yemultimedia.Ngapha koko, ukuchongwa kwemveliso kusebenzisa itekhnoloji eyohlukeneyo ekhoyo edibeneyo, kubandakanya iikhowudi zeQR okanye iitshiphusi zeRFID.Intsingiselo yantlandlolo ithatha indawo yohlobo lwangoku lwebarcodes zemveli, ukunika izicelo zangoku.Ngokomzekelo, ukongeza ukuchongwa kwemveliso ngokuthe ngqo kwisikrini sokuchukumisa, i-chip yesetyhula eqhotyoshelwe kwimveliso yangempela ingasetyenziselwa njengesixhobo esincedisayo sokubonisa indawo echanekileyo yemveliso kwivenkile, kwaye ngexesha elifanayo libonise imveliso ehambelanayo. ulwazi kwiscreen.Umsebenzisi unokuchukumisa uMsebenzi kunye nokubonisa intsebenziswano.
05.Imarike ye-audiovisual yabantu inekamva eliqaqambileyo
Uphuhliso kunye nokugxila kwimarike yeempawu zedijithali kwiminyaka embalwa ezayo kuya kugxila ekufezekiseni intsebenziswano yabathengi kunye nokuthatha inxaxheba ngokusebenzisa ubuchwepheshe obutsha bokusebenzisana kunye nezisombululo ezintsha, kunye nokuphucula yonke inkqubo yokunxibelelana kunye namava.Kwangaxeshanye, ngophuhliso olukhawulezayo lwetekhnoloji yomsindo ephezulu kunye nomboniso, i-Intanethi yeZinto inethiwekhi iya kudibanisa yonke into, kwaye i-computing yamafu kunye nobukrelekrele bokwenziwa kuya kukhuthaza ukukhula.Ishishini le-audiovisual iya kuba yenye yeentsika zophuhliso lwemarike kwixesha elizayo.Enye yezona ndawo ziphambili zophuhliso ziya kuba kukonwabisa ukusebenza kunye namava eendaba amatsha.Utshintsho olumandla lwemarike luvule amaqonga amatsha amaninzi angazange abonwe ngaphambili nanomdla kunye namathuba oshishino kumashishini nabadlali beshishini.Iindlela kunye neenkcukacha zibonisa ukuba amathuba ophuhliso lwemarike ye-audiovisual kwiminyaka embalwa ezayo iqaqambile.Kuqinisekile ukuba ishishini likulungele ukuhlangabezana nexesha lokukhula legolide le-audiovisual yobuchwephesha kunye namava adibeneyo agcwele amathuba amatsha.
Ixesha lokuposa: Sep-02-2021