Iyini i-Digital Signage?

Iyini i-Digital Signage?

Ngokukhula kokuduma kokuqukethwe kwedijithali okuguquguqukayo, umhlaba wamabhizinisi wamukela izimpawu zedijithali ezisebenzisanayo nezinkulu.Kodwa kuyini futhi ungayisebenzisa kanjani ukuze kuzuze?Qhubeka ufunde ukuze uthole incazelo yokuthi ziyini izimpawu zedijithali, izibonelo zazo ezisetshenziswayo nokuthi ungasithola kanjani isixazululo esilungile sebhizinisi lakho.
YiniIzimpawu Zedijithali?
Izimpawu zedijithali, ngezinye izikhathi ezibizwa nge-electronic signage, zibhekisela ekuboniseni ubuchwepheshe njengezindonga ze-LED (noma izindonga zevidiyo), ama-projection kanye namamonitha e-LCD ukuze abonise ngokucacile amakhasi ewebhu, amavidiyo, izikhombisi-ndlela, amamenyu zokudlela, imilayezo yokumaketha noma izithombe zedijithali.
Izimpawu zedijithali zisebenza kuzilungiselelo ezihlukene - izindawo zomphakathi, amamnyuziyamu, izinkundla zemidlalo, amasonto, izakhiwo zezemfundo, izitolo zezitolo, izikhala zezinkampani nezindawo zokudlela - ukuze zinikeze ngokuthola indlela, imiyalezo, ukumaketha nokukhangisa kwangaphandle.
Izibonelo Zezimpawu Zedijithali
Izimpawu zedijithali ingasetshenziswa ukunikeza ulwazi lomphakathi, ukudlulisa ukuxhumana kwangaphakathi noma ukwabelana ngolwazi lomkhiqizo ukuthuthukisa isevisi yamakhasimende, ukukhushulwa kanye nokuqashelwa komkhiqizo.Kuyindlela enamandla yokuba nomthelela ekuziphatheni kwekhasimende nasekuthatheni izinqumo, kuyilapho ithuthukisa ulwazi lwabathengi ngezikrini ezisebenzisanayo.
Manje njengoba usuyazi ukuthi izimpawu zedijithali ziyini, bheka izindlela ezimbalwa esizithandayo ezingasetshenziswa ngazo:

Ukulenga udonga-6

Amaphromoshini
Ukuboniswa kwezimpawu zedijithali kuyindawo enhle yokufaka amaphromoshini emikhiqizo, amasevisi, imicimbi nokuthengisa.Njengoba izikrini ze-multimedia zisebenzisa ividiyo nokugqwayiza ngaphezu kwezithombe ezizungezisayo, abakhangisi bangahlanganisa okuqukethwe kwezimpawu zedijithali ezinezikhangiso ezimile, ukuboniswa kwemikhiqizo noma ubufakazi bevidiyo.Izilungiselelo zokuthengisa zingenye yezindawo ezivame kakhulu lapho uzobona khona izimpawu zedijithali.
Iminikelo Yesevisi
Nakuba amamenyu wephepha noma izibonisi ezilungisiwe zisavamile, amabhizinisi angakwazi ukuhlela ngobuciko ukunikezwa kwesevisi yawo kuzibonisi zedijithali.Ngezimpawu zedijithali, izindawo zokudlela, amasaluni, izindawo zokungcebeleka, izitolo zokulungisa izimoto nezitudiyo zokuzivivinya zinganikeza okuqukethwe okujikelezayo nolwazi ezindongeni, amafasitela noma isikrini sedijithali esikhazimulayo.
Izilinganiso Ezikhuthazayo
Izimpawu zedijithaliakufanele kube isikhangiso.Ungakwazi ukwazisa, ukujabulisa futhi ugqozi abangaba amakhasimende akho ngokuqukethwe okuqukethe izingcaphuno ezidumile.Ngamacaphuno akhuthazayo, ungenza izimpawu zakho zedijithali zihehe kakhudlwana — okuzophakamisa ngokushesha imizwa yezivakashi zakho.Izinhlangano ezifana nezindawo zokuzivocavoca, izikhungo zezempilo nezempilo kanye namahhovisi avulekile zingasebenzisa izingcaphuno ezikhuthazayo ukuze zithuthukise ukukhiqiza futhi zidale indawo yokwamukela abantu.
Amafomu Okusebenzelana Nemidlalo
Ubani owathi izikrini zedijithali kufanele zikhawulelwe odongeni ukuze kuboniswe ulwazi oluthile kuphela?Vumela abasebenzisi balawule futhi bahlanganyele nabo.Ngezimpawu zedijithali ezisebenzisanayo, abasebenzisi bangakhetha okuqukethwe, badlale imidlalo futhi babhalisele izincwadi zezindaba ze-imeyili.Ngale ndlela, uzokwazi ukuqoqa ulwazi olubalulekile (ongalusebenzisela ukumaketha kwakho) ezivakashini.
Ukusakazwa Kwezokuxhumana Nezindaba
Letha umhlaba oku-inthanethi ehhovisi elinemithombo yezokuxhumana ehlanganisiwe yezimpawu zedijithali.Vumelanisa izikrini ngokuphakelayo kwakho kwe-Facebook, Twitter kanye ne-Instagram kanye nokuqokwa kwe-hashtag ngobuciko ukuze ungenise umkhiqizo wakho emhlabeni wangempela.Abalandeli bathola ithuba lokubona umnikelo wabo ufakwa ngesikhathi sangempela, futhi okuqukethwe kwakho kuba umthombo owamukelekayo wolwazi.
Imemo Yenkampani Yokuqashelwa
Kunokuba uthumele ama-imeyili noma amamemo wephepha, ungabelana ngezibuyekezo ngezikrini zedijithali ezifakwe ezindaweni zabasebenzi ezihlanganisa amagumbi okuphumula kanye nezindlu zokuphumula.Akusheshi futhi kuyashesha kuphela kodwa kuthuthukisa ukuxhumana kanye nokuziphatha emsebenzini.Uma kuqhathaniswa nemibhalo esindayo, abantu bavame ukunaka kakhulu okuqukethwe okubandakanyayo, okusekelwe okubukwayo.Uma ibhangqwe namathuluzi afana ne-Hoopla, amaqembu athengisayo angahlola izinga lawo kusikrini esikhulu njalo.Uma isivumelwano sivaliwe, wonke umuntu uyazi!
Amakhalenda namashejuli omcimbi
Amahhotela, izinxanxathela zezitolo, amanyuvesi, amahhovisi, amapaki etimu nezindawo zokunakekelwa kwezempilo zingasebenzisa okuqukethwe kwedijithali ukudala amakhalenda abelana ngomcimbi noma amashejuli omsebenzi kanye nezikhathi ezimisiwe ezizayo.Lokhu kugcina izivakashi zazi mayelana nemisebenzi yansuku zonke kuyilapho konga isikhathi sabasebenzi bakho esisichithe ngaphambili bebuza imibuzo.
Amamephu
Izinhlangano eziningi ezinkulu zinamamephu amile aqondisa abantu lapho beya khona.Nokho, lawa mamephu awanikezi ukuguquguquka okuphelele;zidinga ukubuyekezwa futhi zishicilelwe kabusha noma nini lapho kwenziwa izinguquko futhi zinikeze izivakashi ulwazi olungashintshi, olusezingeni.
Amamephu okuthola indlela edijithali athembekile, aguquguquka futhi ayathengeka.Ungabuyekeza amamephu akho ngesikhathi sangempela futhi usebenzise amathuluzi asebenzisanayo anikeza izikhombisi-ndlela ezenziwe ngezifiso ngokusekelwe kokokufaka kwekhasimende.
Izincwajana zemininingwane
Izimpawu zedijithaliokuqukethwe kuyinsiza ebalulekile yanoma iyiphi inhlangano yesimanje.Ngaphandle kokusiza abantu ukuthi bathole indlela yabo, uhla lwemibhalo lwenza kube lula kubo ukuthi bafinyelele abakudingayo.Ukufaka uhla lwemibhalo ezikrinini ze-wayfinding kuyindlela emangalisayo yokufingqa izinkomba ezinkulu zezindonga nokwenza kube nokwenzeka ukuthi izivakashi zithole noma yini eziyidingayo ngokushesha nangokuhlakanipha.h ukucindezeleka okuncane.

Ngezinkomba zedijithali, abasebenzisi akudingeki bathwale kanzima ukuthola udokotela noma ihhovisi.Abakudingayo nje ukufaka igama, bahlunge izinketho zabo, futhi bathole ulwazi oluthile kuphela abalufunayo.
Imilayezo Ephuthumayo
Esimeni esiphuthumayo, udinga ukwazisa bonke abasebenzi bakho ngokushesha.Uma ungenalo isu lokuxhumana elithembekile, nokho, lokhu kungaba nzima kakhulu.Ngosizo lokuqukethwe kwezimpawu zedijithali, ungakha uhlelo oluphelele lokuxhumana kwezimo eziphuthumayo futhi ubuyekeze ulwazi kuzikrini ezihlukahlukene kuyo yonke indawo yakho.Imilayezo ebalulekile yokuphepha kanye nezimo eziphuthumayo isakazwa kalula nangempumelelo.


Isikhathi sokuthumela: Jul-28-2023