In the ever-developing social process, outdoor advertising machines have gradually changed from single release to intelligent interaction, and strive to increase revenue and reduce operating costs to improve customer satisfaction. At the same time, the selection, placement, and content of multimedia outdoor advertising machines have become more and more refined. So after purchasing outdoor advertising machines, how should businesses place them to maximize the effect? How to place outdoor advertising machines Advertising machine can maximize its effect?
1. Place near the crowd
Placing the intelligent interactive outdoor advertising machine in a place with a lot of people can achieve its maximum use. Generally speaking, it is better to place it near the entrance than near the exit, because consumers still have a sense of freshness when they first enter a retail store. When LCD outdoor advertising machines are spread over a larger area, such as a retail store, the machines should be placed on popular paths along the route so that people can find them more easily. Because people don’t like to wait, especially when they are shopping, a sufficient number of advertising machines should be placed in branches to ensure that they can serve consumers more quickly.
2. Place multiple outdoor advertising machines in multiple locations
The location is good, but when there are too few machines, the publicity effect of the outdoor advertising machine cannot be maximized, including a long wait, which will lead to reduced sales and consumer dissatisfaction. The best deployment plan is to provide enough digital signage outdoor advertising machines to ensure good coverage in various places, even if one machine is under maintenance, it will not affect the normal operation of other areas. After using a lot of equipment, sales have increased substantially, and consumers are also very happy in shopping.
3. Play ads continuously to let consumers know
When a company provides a continuous product advertising information through the outdoor advertising machine display device, the result will make people willing to spend more time or even money to learn more about the product and service. When the LCD outdoor advertising machine is built on the basis of human psychological understanding, it can bring huge benefits to most companies.
The LCD outdoor advertising machine is a brand-new media concept, which refers to the public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others converge to release business, financial and entertainment information through large-screen terminal display devices. Multimedia professional audio-visual system. The system product can broadcast advertising information to a specific group of people in a specific physical place and a specific time period. At the same time, it can also count and record the playback time, number of times and playback range of the multimedia content, even while playing. Realize powerful functions such as interactive functions, recording the number of views, and user stay time.
Post time: Dec-17-2020