Dab tsi yog cov yam ntxwv ntawmsab nraum zoov LCD advertising tshuab?Peb txhua tus paub tias sab nraum zoov LCD advertising tshuab tau dav siv.Lawv feem ntau yog siv rau hauv cov khw loj loj, cov khw muag khoom loj, cov chaw tos txais hauv tsev so, tsev noj mov, xinesmas thiab lwm qhov chaw pej xeem uas lwm tus neeg txoj kev tsheb sib tshuam.Hom kev tshaj tawm tshuab no tuaj yeem siv rau hauv qhov chaw tshwj xeeb ntawm lub cev thiab lub sijhawm tshwj xeeb.Tshaj tawm tshaj tawm cov ntaub ntawv tshaj tawm rau cov pab pawg neeg tshwj xeeb los ntawm cov khoom siv loj-screen davhlau ya nyob twg.
Kev siv lub tshuab luam ntawv sab nraum zoov LCD yuav tsum muaj kev txhawb nqa ntawm multimedia playback system.Multimedia playback system txais kev tswj hwm kev txawj ntse ntawm tus neeg ua si sab kom paub txog kev tswj hwm chaw taws teeb thiab kev tswj hwm ntawm tus neeg ua si, thiab paub txog kev ua tiav kev sib txuas lus thiab kev tswj hwm chaw taws teeb thiab tswj kev ua haujlwm ntawm sab server.Nrog rau kev tshaj tawm xov xwm tshaj tawm xov xwm, cov neeg siv tuaj yeem ua tiav kev tswj hwm ntawm cov chaw taws teeb tswj tau yooj yim, multimedia playback zoo tsis txwv los ntawm bandwidth, cov channel tsis txwv los ntawm cov servers, tuaj yeem muaj ntau txoj hauv kev, thiab txawm tias txhua lub davhlau ya nyob twg muaj kev ywj pheej channel.
Lub uniqueness ntawmsab nraum zoov LCD advertising tshuabfeem ntau yog reflected nyob rau hauv cov nram qab no yam:
1. Technology digitalization
Nws yog qhov tsis lees paub tias txhua qhov kev tsim kho thev naus laus zis yuav txhawb nqa txoj kev loj hlob ntawm kev sib raug zoo, thiab kev lag luam xov xwm kev vam khom rau cov thev naus laus zis yog qhov pom tseeb dua.Digital mobile TV txais cov thev naus laus zis digital nrog cov ntsiab lus thev naus laus zis siab thiab muaj zog thev naus laus zis tshiab.Tus thawj CRT zaub yog maj mam hloov los ntawm lub teeb thiab nyias cov kua siv lead ua kua.Sab nraum zoov LCD advertising players tau dhau los ua kev txhim kho yav tom ntej ntawm xov tooj cua thiab TV.
2. Sab nraum zoov LCD advertising tshuab muaj cov neeg tuaj saib dav.
Cov neeg coob coob ntawm cov neeg siv xov tooj yog qhov zoo tshaj plaws ntawm sab nraum zoov LCD advertising tshuab cov neeg tuaj saib.Qhov no feature ua rau sab nraum zoov LCD advertising tshuab muaj qhov chaw nyob dav, thiab tsis tas yuav txhawj xeeb txog kev nyem los ntawm ib txwm TVs.Lub tentacles ntawm LCD advertising system tuaj yeem txuas mus rau ntau lub tshuab xws li tsheb npav hauv nroog, subways, tsheb tavxij thiab txawm tias tsheb ciav hlau.Raws li kev txheeb cais, lub tsheb ciav hlau txhua xyoo nqa lub peev xwm thoob plaws lub tebchaws mus txog 1.3 billion tus neeg caij tsheb hauv xyoo 2003. Xws li kev lag luam loj ntawm cov neeg tuaj saib yog "qhov muag tsis pom" ntawm cov tsoos TV, uas tsuas yog ua rau LCD tshaj tawm txoj cai tswj hwm.Kuv ntseeg tias txhua tus paub tias nws qhov peev xwm ua lag luam muaj nqis npaum li cas.
3. Kev sib kis tam sim
Ib txwm TV yuav tsum zaum hauv qhov chaw ruaj khov saib.Qhov no yog qhov khoom kim heev rau cov neeg uas tsis khoom ua haujlwm thaum nruab hnub.Qhov tshwm sim ntawm sab nraum zoov LCD advertising tshuab tso cai rau cov neeg siv xov tooj los saib txhua lub sijhawm thiab nyob txhua qhov chaw, thiab tau txais cov ntaub ntawv hloov tshiab, uas ua tau raws li cov ntaub ntawv xav tau ntawm tib neeg hauv zej zog ceev ceev, thiab tseem txhawb nqa kev coj noj coj ua ntawm pej xeem lub neej.
4. Kev sib txuas lus Monopoly
Hauv kev sib txuas lus hauv TV ib txwm muaj, cov neeg tuaj saib muaj cov tswv yim sib tham-thaum lub TV program hloov mus rau kev tshaj tawm, cov pej xeem txaus siab hloov cov channel, tsis txhob "ad bombing", uas ua rau tsis muaj zog ntawm cov ntaub ntawv tshaj tawm rau qee yam.Cov neeg tuaj saib tuaj yeem xaiv thaum twg los saib, saib dab tsi, thiab hloov cov channel txhua lub sijhawm, uas tsis zoo rau kev tshaj tawm.Kev sib txuas lus xov xwm tshwj xeeb ntawmsab nraum zoov LCD advertising tshuab, vim nws qhov tshwj xeeb thiab kev ua kom muaj zog, ua rau "monopoly" yog qhov zoo dua.
Vim hais tias cov neeg tuaj saib tsom los ntawm lub tshuab LCD sab nraum zoov tshaj tawm yog nyob rau hauv lub xeev passive ntawm "tsav", nws yeej tsis muaj kev xaiv ntawm "chaw taws teeb tswj" rau lub preset kev sib txuas lus cov ntsiab lus ntawm sab nraum zoov LCD advertising tshuab, thiab nws muaj ib tug tej yam preset kev sib txuas lus. cov ntsiab lus.Qhov pom kev.Txawm hais tias monopolistic tshaj tawm ntawm sab nraum zoov LCD advertising tshuab deprives cov neeg saib ntawm txoj cai los hloov cov channel txhua lub sijhawm, nws yog qhov tsim nyog rau kev cog qoob loo rau pej xeem saib tib qho kev pab cuam ntawm sab nraum zoov LCD advertising tshuab rau cov pab pawg xws li cov neeg tuaj ncig tebchaws uasi.Thiab tus kheej lub siab xav lossis tus cwj pwm ntawm kev tshaj tawm, los ntawm qhov kev xav ntawm lub hlwb, cov neeg siv khoom uas tab tom txav mus los lossis hauv lub tsheb yuav spontaneously tshawb nrhiav cov ntaub ntawv ntxiv hauv lawv lub sijhawm dawb yam tsis muaj dab tsi ua, yog li ntawd lawv yuav tsis cuam tshuam nrog cov LCD Cov ntaub ntawv tshaj tawm ntawm kev tshaj tawm, uas muaj kev tshaj tawm zoo dua rau qee cov ntsiab lus preset (xws li kev tshaj tawm), kom cov txiaj ntsig ntawm kev tshaj tawm tuaj yeem lav tau.
5. Kev siv tau sab hauv
Cov kua siv lead ua cov ntaub ntawv tshaj tawm kev tshaj tawm yog npaj thiab tsim los ntawm cov lag luam thiab cov neeg lag luam.Cov neeg tuaj saib tsis tas yuav nce tus kheej peev thiab siv cov nqi, tab sis tsuas yog them nyiaj rau "kev saib xyuas", uas yooj yim rau cov pej xeem.Hauv kev teb rau qhov no, qhov nrov ntawm LCD tshaj tawm yog kev lag luam uas muaj txiaj ntsig zoo thiab muaj txiaj ntsig zoo.
6. Kev siv cov ntaub ntawv ntau tshaj plaws
Yuav ua li cas kom cov ntaub ntawv uas twb muaj lawm pab rau cov pab pawg neeg dav tshaj plaws thiab tsim kom muaj txiaj ntsig zoo tshaj plaws ntawm kev lag luam thiab kev sib raug zoo yeej ib txwm muaj teeb meem uas cov neeg tshaj xov xwm txhawj xeeb thiab xav txog.Kev siv cov ntaub ntawv los ntawm kev tshaj xov xwm TV ib txwm nyob deb ntawm nws qhov muaj nqis.Ntawm qhov tsis sib xws, qhov tshwm sim ntawm cov tshiab sab nraum zoov LCD advertising players tuaj yeem siv cov ntaub ntawv thiab ua kom nws muaj nuj nqis.
7. Tus nqi siab ua haujlwm
Cov neeg tshaj tawm xav tau cov ntawv tshaj tawm zoo tshaj plaws kom xa lawv cov khoom lossis cov ntaub ntawv lag luam rau cov neeg siv khoom lag luam tshaj plaws.Sab nraum zoov LCD advertising tshuab tuaj yeem hais tau los muab cov neeg tshaj tawm nrog cov khoom lag luam tshiab thiab tus nqi-rau-nyiaj xaiv.
(1) Cov ntaub ntawv tshaj tawm txhua hnub, thiab cov neeg tuaj saib tuaj yeem saib tau txhua hnub.LCD kev tshaj tawm tuaj yeem tshaj tawm cov kev pabcuam sib txawv thiab cov ntsiab lus tshaj tawm rau cov neeg tuaj saib sib txawv, ua rau txhua lub sijhawm qhib lub sijhawm tseem ceeb rau kev tshaj tawm.
(2) Cov neeg tuaj saib yog dav, thiab cov neeg muaj txiaj ntsig zoo tshaj plaws yog tsom ncaj qha.Cov neeg tuaj saib dav thiab cov neeg coob coob ntawm cov neeg siv xov tooj yog qhov zoo tshaj plaws ntawm LCD cov neeg tuaj saib.Lub hom phiaj ntawm nws txoj kev sib txuas lus lossis kev pabcuam suav nrog cov neeg siv xov tooj ntawm tes hauv cov nroog thiab thaj chaw muaj neeg nyob hauv nroog.Cov neeg tuaj saib no suav nrog ob pawg neeg siv khoom siv dav dav thiab cov neeg siv khoom loj.Yog li ntawd, lub compulsive saib tshaj tawm xws li LCD advertising yuav tsum yog ib qho kev xaiv zoo rau kev tshaj tawm cov neeg siv khoom ceev ceev.
8. Nqa lub cib fim tshiab rau cov neeg siv khoom
Cov ntawv xov xwm ib txwm muaj kuj raug kho.Cov neeg siv khoom yws txog tib qhov kev tshaj tawm, tab sis tsis muaj leej twg tuaj yeem zam lawv.Lawv yog passively txais.Nws nyob ntawm seb nws qhov kev tshaj tawm muaj tswv yim thiab nws qhov kev tshaj tawm zoo.Cov ntsiab lus ntawm kev tshaj tawm yog tas li sublimated, thiab ntawm qhov tod tes, nws tau tawm tsam los nrhiav kev sib txuas lus tshiab, thiab qhov tshwm sim ntawm sab nraum zoov LCD cov tshuab tshaj tawm meej daws qhov teeb meem no.Nws cov neeg tuaj saib dav yog qhov kev nthuav dav tshaj plaws ntawm cov neeg siv khoom, yog li nws yooj yim dua kom tau txais kev nyiam ntawm cov neeg siv khoom, yog li kev tshaj tawm yog nyob rau hauv qhov chaw thiab muaj kev cuam tshuam ntau dua.
(1) Kev tshaj tawm siab heev tuaj yeem ua tau sai thiab ua tau zoo tshaj tawm kev tawm tsam.Vim txoj kev tshaj tawm tshwj xeeb ntawm cov kua siv lead ua kua tshaj tawm thiab ntau txoj kev tshaj tawm, nws tuaj yeem xa cov ntaub ntawv tshaj tawm rau ntau txhiab tus neeg.
(2) Piv nrog rau cov ntawv xov xwm, xov tooj cua thiab lwm yam xov xwm, video advertising nqi ib txhiab tus neeg (CMP) kuj tsawg, tsuas yog ib feem kaum ntawm tus nqi ntawm cov ntawv xov xwm, xov tooj cua thiab lwm yam xov xwm rau ib txhiab tus neeg, kuj txuag cov nqi tshaj tawm.
(3) Muab piv nrog cov xov xwm hauv xov tooj cua, lub peev xwm tshaj tawm yog loj, cov ntsiab lus tau hloov kho sai, thiab cov ntaub ntawv txuas ntxiv yog qhov zoo.Cov pej xeem khiav yog loj, cov neeg tuaj saib xov xwm tus nqi yog siab, thiab cov neeg caij tsheb mloog yog siab.
(4) Piv nrog rau kev tshaj tawm sab nraum zoov, nws muaj qhov zoo ntawm kev nyeem tau zoo dua, pom kev thiab ua tiav ntawm cov ntaub ntawv tshaj tawm.
(5) TV tshaj tawm muaj zog peb-dimensionality, muaj xim zoo nkauj dua, thiab ua haujlwm tas mus li.Piv nrog rau cov ntawv luam tawm, lawv muaj qhov zoo dua thiab tshwj xeeb tshaj yog haum rau kev tshaj tawm hom duab.
https://www.sytonkiosk.com/outdoor-advertising-player/
Post lub sij hawm: Oct-30-2020