The COVID-19 pandemic has prompted retailers to make many changes and re-examine the in-store experience in terms of product interaction. According to an industry leader, this is accelerating the advancement of contactless retail display technology, which is an innovation that is conducive to customer experience and retail operations. According to the press release, it provides deeper insights into purchase analysis.
“Last year, the implementation of contactless technology, including buttons and screens and personal handheld devices to control displays, enabled our customers to retrofit their displays and solve the problem of cross-contamination. This means they don’t have to miss any step as consumers change their purchases in the store. Have to be more cautious about their sales and analysis,” Data Display Systems CEO Bob Gata said in a press release. ”They can still conduct A/B testing and highlight new products, all of which serve their customers, employees and their bottom line in a safer way.”
The press release stated that in-store retailing provides consumers with the convenience and personalization they find in a pandemic year full of online shopping, and provides retailers with more opportunities to meet shoppers’ expectations.
“We are always looking for new ways to promote the development of retail display technology so that customers are more likely to stay in front of it and interact for longer periods of time, so that consumers and brands can obtain a lot of important information. Contactless technology seems to have It is becoming the new standard for interactive retail display, opening the door to continuous design innovation to improve the shoppers experience and increase sales,” Mr. Jiang said in a press release.
Post time: Jun-15-2021