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| Category | Current Market Share (%) | Projected Growth Rate (2023-2025) (%) | Key Trends |
|---|---|---|---|
| Programmatic Advertising | 55 | 20 | Increased automation and AI integration |
| Social Media Advertising | 30 | 25 | Focus on short video content and influencer partnerships |
| Digital Out-of-Home (DOOH) | 10 | 30 | Integration with mobile and location-based marketing |
| Email Marketing | 5 | 10 | Personalized content and automation |