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| Metric | Value | Description |
|---|---|---|
| Monthly Active Users | 1,200,000 | Number of unique users who engage with ads |
| Impressions | 25,000,000 | Total number of ad views in a month |
| Click-Through Rate (CTR) | 3.5% | Percentage of users who clicked on ads |
| Ad Revenue | $1,500,000 | Total revenue generated from ads in a month |
| Cost Per Click (CPC) | $0.10 | Average cost incurred for each click on the ads |
| Conversion Rate | 1.2% | Percentage of users completing desired actions after clicking |